Even web sites need coaches. Philippa Gamse caught my eye when she submitted an article to knowledge-finder.com titled “How Does Your Website Make Me Feel?” Having built a few sites including this EKF Blog with my partner Peter Faber, we understand how important a welcoming web site is to keep peoples attention. If a business doesn’t have some sort of appeal and flavor folks will just not get it and leave.

I read this morning in a forum that the average time people spend on a web site before deciding to stay or go is only 13 seconds or less! In other words, you have only 13 seconds or less to make your guest feel welcome!

Philippa Gamse is a web site strategy consultant and professional speaker. She helps small and medium sized businesses, entrepreneurs and nonprofit organizations create powerful, differentiated and emotionally intelligent Websites.