The story goes that after one of Ludwig van Beethoven’s performances, several people were offering him their congratulations, when one woman commented, “I wish God had bestowed me with such genius.” “It isn’t genius, madam, nor is it magic.” Beethoven replied. “All you have to do is practice on your piano eight hours a day for 40 years.” Quote from Nan Russell’s article.

Nancy writes about the “plug and play” society and how people want results immediately and are often not willing to wait for the rewards of hard work. This can be a disaster in business which we at Knowledge-finder.com can relate to on a personal level. We have had to wait for better results in the search engines. Luckily we are not part of the instant gratification club so we will do fine.

How about you? Are you willing to take the time to allow results to become reality or do you want instant gratification.

Read: It Takes Time - by Nan Russell.

Distance to the Sun: 150.000.000 Km / 93.200.000 Miles (which is about 8 light-minutes)
Distance to the nearest Star: 4 light-years
Distance to the center of the galaxy: 30.000 light-years (give or take a couple of thousand light-years)

Distance to your work: ?
Time to get to work: ?

If those galactic distances seem not so big to you, you´re used to traffic jams, every morning and every evening. What can you do to avoid those nasty traffic jams. There are options, though it depends on your job what is possible.

If timing is flexible, you could decide to start working only at 10:30 am in stead of 8:30 am. That saves you at least an hour in traffic. More time at home in the morning!!! You have to work later too of course, but advantage,. you won’t be home that much later anyway, since you avoid the evening traffic jam.

What else is possible?

In an article about impression spam on the clickznews network, impression spam is being discussed as a way to reduce the rankings of your competitors in order to free up space in your own rankings. We are of course talking about PPC advertising and then specifically the Google Adwords system.

Google Adwords uses Click Thru Rate (CTR) as part of its ranking algorithm for the ads. A company can make an ad of a competitor appear lots of times to artificially increase the number of impressions of a competitor. As a result the CTR goes down and with that the positions on the page. This is called impression spam.

What ways are available to combat impression spam? Some other factors that are likely to be part of the ranking algorithm as well can be influenced. Here is a possibility:

Separate keywords hit and move to a separate campaign. This allows you to create a new campaign for the keywords hit, in order to start fresh with the same keyword phrases. This should speed up getting back in the previously targeted positions.

For these limited number of keywords in a single campaign you can temporarily increase the daily budget to an extreme level. This may force the position to go up as more clicks are required to reach the daily budget. Though this doesn’t get you actually more clicks, the algorithm may try anyway by increasing the position of the ads.

Also try using brackets, quotes and if the problem is focused on these then try not using them. Sometimes de-optimizing your campaign may have very good results on the results, even with lower CTR’s. A high CTR can cause less impressions or lower positions because of your daily budget being too low.